Trackman Ranges by American Golf
A Media Proposal
Both in short form advertisement and long form tutorials, we'll assemble a set of videos that targets two key demographics: The avid golfer, and the untapped non-golfer.
Storyboards
Storyboards
Storyboards
WhoWhatWhenWhereWhy
WhoWhatWhenWhereWhy
WhoWhatWhenWhereWhy
Focused Content
Be sure and click around to read the storyboard ideas for the targeted media we're looking to create.
“I think this shoot will potentially produce many more than just these proposed five videos. But these as our baseline will deliver a nice package of media. I've outlined three advertisements and two longer form videos. Let's tell a story about how cool this new Trackman range really is!”
Tyson WaldronDirector of Media
Capture the new location’s facilities and appeal to each core demographic.
- Enter music over aerial shots and trackman booth tight shots
- 5-10 seconds
- We hear narration come in explaining where they can now find Trackman range
- 5 seconds
- Testimonial from avid player about how seeing these numbers on the range has changed their game. Shots of Augmented reality within the booth (shot tracer and aerial views with 3D elements)
- 10 seconds
- Narration comes in: “Get data insights for the avid golfer, and play exciting games that are fun for the whole family.
- 5 Seconds
- Visit the new Trackman range at _______.”
- 5 seconds
Un-Skippable first 5 seconds:
- We hear early morning sounds with low inspirational music
- Aerial shots of range and booths, teeing up a ball, close up of avid golfer
- “The new Trackman range at ______ has transformed how I look at my game.”
Remaining 10 seconds (skippable)
- Big music switch at the moment of contact from our avid golfer (shot tracer animation)
- I get to practice like the pros
- and get insights and data from the app i could never see from time on the range alone.
- Exiting shots of the property with logo and location information.
Unskippable 5 Seconds:
- Kids bored on the couch on their devices
- Narration, “Bored in the _____ area?”
- aerial shot of range with 3d elements and interior booth and app shots:
- “Take a trip to _____ in ______ and experience trackman golf ranges”
Remaining 10 seconds (skippable)
- rapid shots of the app and augmented reality and smiles and golf shots
- With games like capture the flag, bullseye, or virtual experiences of world class golf, the range at _____ delivers fun for the whole family, whether you’re new to the game or an expert.”
- Show exiting shots of group with food and drink hanging out at the booth, aerial shots of property with logo and location information.
Geared to get views well beyond the scope of the local area, This tutorial will be shot to have the feel of a live demonstration showing the actionable data points you get from trackman and how they show up on the app and in the booth. Once a few shots are completed and dissected, The video ends playing a full hole in the course simulator.
- Most likely shot with the course professional giving a lesson to a player.
- Three camera setup:
- Static wide shot (24mm) down the line (shot tracer angle)
- Moving variable zoom shot (18-240mm) robotically stabilized.
- Booth medium shot (to show monitor)
- Additional shots:
- actor hitting several long medium and short shots with the drone down range near landing area
- creative shots of actors swing and reactions inside the booth.
Fun for the whole family vibe. Get a small group (4-5 people) with at least one youth player. Playing the simplest game, most likely Bullseye. Actors should have a comfortable place to hang out with food and drinks while they wait their turn. Video is hosted by the head pro, and he/she acts as the concierge and expert to the technology.
- Three Camera setup:
- Two manned cameras with variable zoom, one on tripod other with robotically stabilized gimbal.
- Tripod camera shoots host and current golfer, but can also swing onto the group for reaction and commentary
- Gimbal camera focuses mainly on group but also gets monitor and app shots
- Fixed wide angle tripod shot that shoots down the line with group just in frame.
- Two manned cameras with variable zoom, one on tripod other with robotically stabilized gimbal.
Production
Day One
Aerial shots of range & property. Interview club professional.
4 hours filming
01
Day Two
Film Avid Golfer & hands on tutorial: morning light
4 hours filming
02
Day Three
Film group ad & game walkthrough: Evening light.
4 hours filming
03
Post Production
All deliverables completed 3-4 weeks after shoot dates.
- Each video gets one round of review with American Golf team prior to final edit.
- Deliverables will be stored in an organized cloud folder with the following exports for each deliverable:
- 4k 16:9 (for Website and YouTube)
- 1080 9:16 vertical (for youtube shorts, instagram stories or reels, tiktok)
- We also export a “RAW Reel” of our shoot, for your use wherever you see fit in the future.
- What’s a RAW Reel? It’s your archive of what we shot for you without having to store the actual RAW footage, which can be terabytes of information. Instead we compile all of the best shots from our shoot clipped together in one easy to manage file. Extremely handy for marketing managers to use for all kinds of media in the future.
Marketing
Let’s put these videos to work! We can design and implement 3 or 6-month marketing campaigns that include YouTube and Instagram ads to reach your target markets.
Marketing Services:
- YouTube
- Google Ads
- Influencers
- Promotions
- Website UX/UI Optimization
- SEO
- Newsletters
Put us on Retainer
There’s so much more we can help with to make this launch a success. We can be your digital groundskeeper! To put it in golf terms, the videos we create are like a 400-yard drive, which is awesome but it’s getting it in the hole that really matters. Let us take it to the pin and make this campaign a win.
